What are the Protocols of MOMA?

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The Protocols of MOMA provide a conceptual framework that governs the creation of 3 types of MOMA Galleries; these are the pop-up installations/structures that go into the streets & community places to engage people with the arts & crafts that they contain.

As the Museum of Moving Art is still in the early stages of its development and gestation, only MOMA I and MOMA II are currently under construction, while MOMA III (which is somewhat larger and more complex) is still in the research and development stage.

The following sections provide a brief introduction to the 3 gallery types, each with a link to a detailed page dedicated to each of them.


The inspiration for the structure of the MOMA space came from Heide Museum of Modern Art - a unique combination of art, architecture, social history and landscape. Hiede is set beside the Yarra River on the outskirts Melbourne, Australia - it nestled in 15 acres of garden & sculpture park, boasting 3 galleries & outstanding architecture. There's a story about this in our Story Garden.


This gallery takes the form of a "book sculpture". As the Museum of Moving Art is an evolving and participatory project, the protocols anticipate and allow for others to make more of these (see below).

The first one is currently under construction in Nambucca Heads, NSW, Australia and is being made by the founding artist David Rose - in collaboration with fellow students and teachers at the TAFE NSW arts program held at The Youthie. It is called MOMA I (Vol 1), the second is being made privately by David and will be called MOMA I (Vol 2) - any subsequent iterations of MOMA I will be named (Vol 3... etc).

Design features include:

  • a box structure to enable the inclusion of small 3D pieces
  • an included or accompanying book to describe the work, the exhibitions, curatorial notes and a catalog of exhibited artifacts
  • a system of stewardship (Honorary Curators)
  • space for other artifacts to be added
  • a secret destination

When the creators of a MOMA I gallery have finished making their piece, they must send the work out into the world. It goes on it's own journey via an unknown path towards its secret destination. It grows as it travels. To find out more about the MOMA I adventure - click here.


These are small-medium sized 3D structures that can be independently maneuvered and easily carried by hand. They are designed to pop-up and be displayed on a sidewalk or in community spaces such as parks, community halls, nursing homes, educational establishments, etc. More details are available on the MOMA II page.


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How to visit a Gallery

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How to go about making a MOMA Gallery

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